1 - 12 of 131 Results
18-Apr-2024
18-Apr-2024
adidas Launches 49 Footwear Designs for the Ultimate Summer of Sport
Today, adidas announces one of its biggest multi-sport footwear collections. From long-standing sports such as running, tennis and basketball, to the latest addition of breakdancing, the vibrant footwear collection equips athletes across 41 different disciplines, resulting in a 49-model strong footwear release – more than 20 of which will be worn by athletes competing this summer. All sports are individually championed but bound by one story – the flicker of a fire that represents the innate...
01-Dec-2023
01-Dec-2023
adidas Introduces New Super-Foam for Everyday Runners with the Revamped Supernova Franchise
Designed to re-define the standards of comfort, new features include a fully redesigned upper, a super-foam Dreamstrike+ midsole and Support Rod System to deliver maximum comfort and cushioning adidas study looking into the needs and demands of the everyday runner highlights comfort as one of the top priorities when selecting a running shoe SUPERNOVA RISE is available globally to purchase from December 1, 2023, exclusively via selected retail partners, with the introduction of SUPERNOVA...
25-Sep-2023
25-Sep-2023
Anthony Edwards Unveils First Signature Shoe with adidas Basketball
Today, adidas Basketball announces NBA All-Star Anthony Edwards has become elevated to a signature athlete and will release the athlete’s first signature shoe. Anthony Edwards, the embodiment of unwavering self-belief, has transformed the basketball world in just three NBA seasons. With his electrifying style, gravity-defying acrobatics, versatile scoring, and commitment to defense, he's captured global fan admiration. Anthony Edwards is the true definition of what it means to be a...
14-Sep-2023
14-Sep-2023
adidas Launches Adizero Adios Pro Evo 1 – The Future of Racing. At its Lightest*
Today, adidas unveils the 138g ADIZERO Adios Pro Evo 1, its lightest ever innovation-packed racing shoe. With lighter footwear comes the opportunity for greater speed. The revolutionary road-racer is the lightest racing shoe within the adidas running footwear range* - 40% lighter than any other racing supershoe it has ever created. Lighter than ever and packed with the latest technology, the industry-defining shoe is optimized to improve running economy and provide runners with greater...
01-Sep-2023
01-Sep-2023
adidas Unveils Illegally Fast ADIZERO PRIME X 2 STRUNG – So Much Technology in a Running Shoe, It’s not Allowed in Elite Races
Purpose-built racing model with a re-engineered midsole, featuring two carbon-infused plates surrounded by three layers of LIGHTSTRIKE PRO The perfect fit for runners with high-stack ambitions Available to buy globally from September 15, 2023 via the adidas app, online at adidas running shoes, in stores and selected retailers Today, adidas introduces the new ADIZERO PRIME X 2 STRUNG – the latest addition to the record-breaking ADIZERO franchise. Designed without the constraints of race...
12-Jul-2023
12-Jul-2023
adidas Celebrates Next Gen Icons of the Game, Alessia Russo, Lena Oberdorf and Mary Fowler, Ahead of the FIFA Women’s World Cup Australia & New Zealand™
adidas unveils its new campaign to celebrate the FIFA Women’s World Cup Australia & New Zealand 2023™. The campaign is dedicated to next gen icons Alessia Russo, Lena Oberdorf and Mary Fowler and looks to drive more global attention for the game and inspire other young women and girls to follow in their footsteps. Marking adidas’ most impactful Women’s World Cup campaign to date, the brand unites its global family of football legends and advocates of the women’s game. Headlined by a series...
01-Jun-2023
01-Jun-2023
adidas Introduces ZG23 Vent Footwear and Ultimate365 Apparel Built to Handle the Heat
Product range includes new Ultimate365 TOUR HEAT.RDY Polo for both men and women designed with technologies to keep golfers cool and dry in extreme heat New ZG23 Vent footwear model introduces breathable performance to the ZG23 range As summer approaches and weather heats up, golfers are once again chasing daylight to maximize their time out on the course. Today, adidas is introducing new Ultimate365 apparel and ZG23 Vent footwear specifically designed with materials to help golfers play...
19-May-2023
19-May-2023
adidas to release existing YEEZY product in May 2023
Today adidas announced it will begin selling some of the remaining inventory of adidas YEEZY products, with an initial release end of May 2023. A range of existing designs will be available exclusively through adidas.com/yeezy and the adidas CONFIRMED app. A significant amount will be donated to selected organizations working to combat discrimination and hate, including racism and antisemitism. These include but are not limited to the Anti-Defamation League (ADL) and the Philonise & Keeta...
18-Apr-2023
18-Apr-2023
adidas Turns up the Heat for End of Season Football: Introducing the New Heatspawn Pack Featuring Bold Revamped Colorway
At a time when club football is entering its decisive end of season period – championships are won and lost, finals are conquered and player´s careers are forged into history - adidas raises the temperature, proudly unveiling the Heatspawn Pack, the latest iteration of its boot range featuring bold and exciting new colorways across its key franchises. Crafted for top class performance, the hottest adidas football pack fires up the style with a bold and incandescent orange-base color....
01-Mar-2023
01-Mar-2023
Made to Win - adidas’ Adizero Franchise Offers a Shoe for Every Runner in Pursuit of Speed
With eight World Championship titles, two broken World Records and 50% of all Major Marathons won, 2022 belonged to adidas’ ADIZERO-wearing athletes For runners striving to break records or dominate races, adidas’ wide-ranging ADIZERO franchise offers the perfect shoe for any ambitious runner The whole franchise will launch in bold new colorways and be available globally via the adidas app, online and in store from 1st March 2023 In 2022, the ground-breaking technology fuelling the ADIZERO...
24-Jan-2023
24-Jan-2023
adidas Reveals Oceaunz – The Official Match Ball of the FIFA Women’s World Cup Australia and New Zealand 2023™
The design takes visual inspiration from nature, paying homage to the vast Australasian landscape Following the successful deployment during the FIFA World Cup 2022TM, the ball which will be used on pitch during the Women´s World Cup, will also be fitted with Connected Ball Technology, a ground-breaking innovation that provides officials with precise ball data to help faster and more accurate decision-making 1% of global OCEAUNZ net sales will go to the Common Goal Movement pledged solely to...
20-Dec-2022
20-Dec-2022
The Year of the ADIZERO: adidas’ Record-breaking Franchise Dominated in 2022
8 World Championship titles. 2 broken world records. 50% of all Major Marathons won. 2022 belonged to the ADIZERO franchise. Propelling the likes of Lyles, Chebet, Kipruto, and Tola to victory, the ADIZERO franchise features ground and record-breaking technology and innovation The full line-up of ADIZERO products can be purchased via the adidas app, online  https://www.adidas.com/adizero-running and in store A year to remember. 2022 has been extraordinary for adidas’ ADIZERO franchise. From...
